099 | THE MAKING (and re-making) OF LARRY JOHNSON PART 8: GRANDMAMA with Former Converse Executive and Kansas Basketball Standout Roger Morningstar
Toby Brooks delves into Larry Johnson’s journey from collegiate star to NBA icon and the unexpected Converse campaign that skyrocketed his fame. Guest Roger Morningstar, former Converse executive, shares behind-the-scenes stories, including the ingenious creation of the Grandmama persona and its lasting impact. Discover how a Nike snub led to one of the most memorable marketing campaigns in sports history, and explore the deep relationships and career-defining moments that shaped Johnson’s legacy. A revealing look at the confluence of personality, opportunity, and innovation in the sports marketing world.