099 | THE MAKING (and re-making) OF LARRY JOHNSON PART 8: GRANDMAMA with Former Converse Executive and Kansas Basketball Standout Roger Morningstar
Toby Brooks delves into Larry Johnson’s journey from collegiate star to NBA icon and the unexpected Converse campaign that skyrocketed his fame. Guest Roger Morningstar, former Converse executive, shares behind-the-scenes stories, including the ingenious creation of the Grandmama persona and its lasting impact. Discover how a Nike snub led to one of the most memorable marketing campaigns in sports history, and explore the deep relationships and career-defining moments that shaped Johnson’s legacy. A revealing look at the confluence of personality, opportunity, and innovation in the sports marketing world.
098 | THE MAKING (and re-making) OF LARRY JOHNSON PART 7: THE METEORIC RISE of LARRY’S NBA CAREER with AAI Sports President and Legendary Sports Agent George Bass, Jr.
Toby Brooks delves into the storied basketball journey of Larry Johnson, reflecting on 1993 and its personal significance. He chats with sports agent George Bass about Larry’s early NBA years, the transformative Grandmama campaign, and Larry’s eventual trade to the New York Knicks. Discover behind-the-scenes insights into Larry’s career, his resilience through injuries, and the dynamics of his role change. George shares memorable moments, including Larry’s fan encounter with Muhammad Ali, highlighting Larry’s lasting humility and influence. Join a riveting discussion that paints a vivid picture of LJ’s legacy.
097 | THE MAKING (and re-making) OF LARRY JOHNSON PART 6: The UNLV Days
Toby Brooks dives into Larry Johnson’s extraordinary college career in part six of the docuseries, exploring his journey from Odessa College to UNLV. Hear about Johnson’s impressive accolades, including back-to-back national player of the year awards, and the 1990 NCAA championship win over Duke. Brooks also reflects on the personal impact of Johnson’s story and teases upcoming interviews with LJ’s agent George Bass and possibly Johnson himself. Follow along as the inspiring narrative of resilience and ambition unfolds, and connect with the Becoming UnDoneToby Brooks dives into Larry Johnson’s extraordinary college career in part six of the docuseries, exploring his journey from Odessa College to UNLV. Hear about Johnson’s impressive accolades, including back-to-back national player of the year awards, and the 1990 NCAA championship win over Duke. Brooks also reflects on the personal impact of Johnson’s story and teases upcoming interviews with LJ’s agent George Bass and possibly Johnson himself. Follow along as the inspiring narrative of resilience and ambition unfolds, and connect with the Becoming UnDone® community.
094 | THE MAKING (and re-making) OF LARRY JOHNSON PART 3 with Dr. Kwame M. Brown, Neuroscientist and Former Psychology Professor
Toby Brooks dives deep into the influence of Larry Johnson, exploring the cultural and racial impacts of his rise in NCAA and NBA. Joined by neuroscientist Dr. Kwame M. Brown, the discussion weaves through personal stories, the shift in pop culture, and the convergence of hip-hop and sports. From the fixed versus growth mindset to the implications of the ‘Grandmama’ campaign, this episode uncovers how figures like Johnson shaped an era. Plus, insights into societal perceptions and athlete influence. Don’t miss next week’s chat with Johnson’s first college coach, Dennis Helms.