099 | THE MAKING (and re-making) OF LARRY JOHNSON PART 8: GRANDMAMA with Former Converse Executive and Kansas Basketball Standout Roger Morningstar
Toby Brooks delves into Larry Johnson’s journey from collegiate star to NBA icon and the unexpected Converse campaign that skyrocketed his fame. Guest Roger Morningstar, former Converse executive, shares behind-the-scenes stories, including the ingenious creation of the Grandmama persona and its lasting impact. Discover how a Nike snub led to one of the most memorable marketing campaigns in sports history, and explore the deep relationships and career-defining moments that shaped Johnson’s legacy. A revealing look at the confluence of personality, opportunity, and innovation in the sports marketing world.
095 | THE MAKING (and re-making) OF LARRY JOHNSON PART 4 with NJCAA Hall of Fame and Former Odessa College Coach Dennis Helms
Toby Brooks dives into the tumultuous firing of Texas Tech football coach Mike Leach and the alleged involvement of Craig James, exploring the aftermath and its ties to the SMU scandal of the ’80s. We then uncover how Larry Johnson’s path from high school phenom to junior college and beyond was shaped by his denial to SMU. Featuring insights from Larry’s Odessa College coach, Dennis Helms, this episode underscores resilience in the face of adversity. Join us as we connect these intricate stories and their larger impact on sports history.